In the movies, an accomplished artist’s biggest challenge is not to act.
An actor trying not act to be able to truly portray a character may sound a bit absurd right?
Nowadays, the saying that you need to unlearn to learn is just as true.
The same philosophy goes for content writing for modern-day readers whose fast-moving demands for immediate gratification is the new norm. They go hungry for a human ingredient in the things that they see or do. They look for something that is comfortable to gaze upon and one that they can easily relate to or will drive their interest wild.
Whether you are trying to write a blog or an article, a simple and conversational writing style is a must for both established and budding writers.
With a gazillion of content found online, this style is all the more important as everyone is competing to get noticed and swiftly deliver their messages effectively to their target audience.
Of course, this style is in contrast from other documents such as for medical or technical articles which need to be more formal in form since they deal with facts and should follow a more rigid style.
This goes the same for scholarly essays or even thesis. Using this writing style offers clear advantages when used well.
- It is light and easier to read. This way your readers can easily digest your content.
- Quickly establish a good relationship. This style enables your viewers to empathize with your thoughts.
- It creates believability. By seemingly creating a human face for your article, people most likely trust what they read because it is not common and too scripted.
So how can your write-up standout among the rest amidst the vying competition among all other content crafters and attract a good size of audience?
Well, starting a conversation is the key.
Good content writers converse with their readers
So initially you might wonder what exactly a conversational writing style is.
For starters, this form entails that you write the way you speak with others.
Yes, personalization is the key.
Make it special and meaningful to the reader. It is like when you start a discussion with your friend or a peer and speaking out your thoughts on paper.
Sometimes what we all do when we talk to other people around us, it can be likened to a street talk of sorts. Thus, it can be informal and may even brush aside some grammar rules to deliver a certain point.
Even sentences may start with some pronouns and end with verbs. You can opt to begin with “but,” “yet,” even “and.” So it’s a bit of a freedom from conventional and rigid writing style.
This may be quite a relief for some but you should not overdo it.
So how do you really write in the best way possible? Here are some tips you ought to consider:
- Remember that you write to a person, not to everyone. Before you write down your thoughts, you first imagine that person you are trying to converse. Again, we take it personally. Leave the crowd behind, and use a conversational tone. Use effective words and sentences such as “you” or “many of your favorite things.”
- Flaunt a little personality and shine like magic. Have you ever experience having a conversation with someone and it just get on going and going? The topic discussed on hand is so enjoyable; time simply passes you by like a breeze. Exactly the same goes with content. If the subject is only about your personal knowledge, your reader will get bored for sure. However, if you put in your charisma in your article and share your own experience regarding the subject, your reader will also get to know more about you.
- Be engaging and promote a two-way talk. You can drive engagement by utilizing questions in your article. It has been proven that one string way to persuade people is to make them think that they are simply driven to process the writer’s message intently. Although, we only have a virtual friend to imagine, this shouldn’t stop us from connecting with our reader. You can use “us” or “we” to establish a good conversation.
Don’t get too chatty
Well, they say that too much of anything is bad. We need balance in everything that we do and this rings true as well for using a conversational writing style.
This is a common mistake among writers trying to adapt this tone of weaving a content. They didn’t notice that their article has already become a blabbing monster in itself.
If not acted upon, you risk alienating your readers and drive down readership.
To avoid falling into this trap, remember these helpful reminders when composing your piece.
- Tell a story and not a novel. They key is to avoid wordiness. Most often than not, most writers fell prey of single-handedly creating a novel out of a simple story. Make it a point to be concise and direct with your piece using fewer words and shorten your sentences but apply with more thoughts. It is understandable that you want to tell it all, but hey, there is still tomorrow. One way to ensure this is by using contractions or a shortened style of some words or word group and syllable that you may use.
- Avoid spreading out your article in too many different directions. Don’t take a drift and hold on to your thoughts in one piece to avoid confusion. Also, remember that the article is not about you or your experience, but about the readers and what they personally think about the matter. Lead them to a smooth conversational path away from the pits.
- Avoid talking like an idiot. You know when you utter complete nonsense to someone and all you get is a cold almost blank response? Same applies to conversational writing. Just because it tolerates informality, it doesn’t mean that we abuse it. Stop using very informal fillers like “um,” “er” or “eh” when creating your articles. Instead, use proper fillers such as “you know” or “like” in your articles. There are certain slangs or jargons that are acceptable so you should discern them well. Use proper words to convey your thoughts and get the best response and attention from your reader.
In short, to ensure that you will not over-talk in your article, just keep in mind these thoughts and refer to the basic guide mentioned above and don’t do the contrary. Listening to your inner voice and feeling what is right or not is highly ideal.
We are all in unison and ready to sing to the world that conversational writing style is a necessity in today’s busy world. However, more than adopting it as our own personal style, it is just as important to strike a balance with this approach. It would be also helpful to read aloud your article to identify key points and if its sounds odd, it may not be well written yet. Make the necessary adjustments to your work.
So start talking to your readers today with ease but don’t be a blabbermouth for a change. Make it colorfully written and don’t forget to be authentic!
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