Whether you are new to SEO or a seasoned expert, you will know that good, valuable content is the heart of any SEO campaign. High quality content can help improve not only your site’s SEO performance, but the value of your site in general. Producing content, particularly articles, for your site requires a degree of finesse.
Up to Date, yet Timeless
The best kind of articles you can post on your site is the timeless kind. This means the articles are still usable even a few months – or years – from the day it was posted. You will be able to enjoy a steady stream of traffic with the help of timeless articles that users really find useful.
Timeless articles are also indexed by search engines. The more articles you have, the higher you will rank in search results. The long-term effects are simply too good to miss; you can stay on the first page of search results without having to implement complicated SEO tactics.
Add Search Phrases
In the old days, SEO experts love to add as many keywords as possible to an article. Back then, the practice of flooding users with keywords can indeed help with SEO performance. Today, however, search engines are much, MUCH smarter than that.
Instead of keywords, search engines now rank websites based on article readability, relevance and other factors. Instead of adding keywords to the article, you should really focus on adding search phrases.
For example, “auto trader” is a perfectly good keyword to target. However, you don’t have to add the keyword repeatedly to the articles you are producing. Instead, you can use search phrases such as “tips on buying used car” to create a more readable article that has generic impact to your SEO efforts.
Regular Updates Are Best
Avoid posting articles and new content erratically. Instead, post the articles regularly and at a steady pace. The regular updates bring two main benefits. First, your users will know when to expect new articles after a few visits, allowing you to retain more of them and maintain a steady flow of traffic.
The second benefit of regular updates is the SEO performance of your site itself. Since crawlers now check for updates regularly, having a site that has regular updates will help keep your site on the first page of search results.
Let’s not forget that regular updates are not always easy. Writing high quality articles take time and effort, but that doesn’t mean keeping your site updated is difficult. As part of the best SEO services currently popular in Canada, you can actually have articles produced for your site at affordable rates.
Let Your Articles Support Each Other
When you create related articles, or post articles that refer to other articles on your site, use cross-linking to your advantage. Not only will you be able to increase your users’ time on site, you can also enjoy the SEO benefits of internal linking. Paired with a good sitemap and clear, SEO-friendly URLs, you can make more pages on your site appear in search results without a problem.
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