Blogging or Vlogging: What’s good for buiness?
People enjoy reading blogs or watching vlogs to get more information about various topics of interest. It is an effective strategy to increase the amount of traffic.
But, the question is: should you blog or vlog?
Advantages of blogging:
Blogging involves giving expression to one’s thoughts, feelings, ideas, or knowledge. It is just like an online log. Businesses today necessarily publish blogs that are relevant to their offerings great deals to capture the attention of existing as well as potential customers.
Easy to set up
A blog can easily be set up because one does not need detailed technical knowledge to do so. Blogging platforms such as Blogger, Tumblr, WordPress, or Pen can also be used for free.
Does not require a lot of equipment
Unlike vlogging, you do not need multiple pieces of equipment to start blogging. All you need is a computer and a reliable Internet connection. You should only have a way with words and you are all set to begin.
Use revenue generation methods such as search engine optimization and affiliate marketing to earn money through writing blogs.
Disadvantages of blogging:
Necessary to have a good knowledge of SEO
The purpose of writing a blog is so that people will want to read it and come back to it again and again. But, to get that initial readership, it is necessary that you have a good knowledge of SEO. You should have adequate information about the following:
- Meta tagging
- Writing suitable descriptions
All these efforts will help your blog reach more people by showing up higher in search engine results.
Need to add fresh content regularly
In order to keep a steady inflow of traffic to your blog, you will need to new and relevant content consistently. Once you have gained a loyal fan following, you will find that readers keep coming back for more. Ideally, your blog should have a central theme so that readers will know what to expect. If the topics that you choose are not relevant or are too far apart, readers may lose interest.
Advantages of vlogging:
Easy to set up a vlog
It is not difficult to establish a good vlog provided you have access to the right sort of equipment. As compared to the hassle of writing a blog, filming a vlog is easier.
More engaging than a blog
Since a vlog is more visual and aural than a blog (even one with pictures), it has the ability to capture the attention of more viewers. Many people prefer to watch a video rather than read pages of text.
No need for professional writing skills
Filming a vlog does not require that you have professional writing skills, unlike a blog. If the topic is interesting and is about mass concern, you will most likely be a very successful vlogger.
Disadvantages of vlogging:
Need for expensive equipment
To make good vlogs, you will need to have sophisticated equipment. You will need an advanced video camera that can film high-definition videos, and you will need access to professional video editing software. To get your hands on these, you will need to spend a good deal of money. Before preparing to jump onto the vlogging bandwagon, be sure you have the moolah.
Cannot be edited after publication
Unlike blogs, vlogs cannot be edited once they have published on the Web. Should you notice an error in the vlog, you will have to remove it from the Web and then edit it. Sometimes, even editing is not a suitable option and you may have to re-record the video.
Require lots of time
Creating a video log is not a quick affair. You will need to devote quite a bit of time to film the video, edit it to make it more captivating, and then publish it. On an average, it should take you anywhere between 2-4 hours per vlog. You should prepare yourself and able to spend this time if you want to become a successful vlogger.
So, finally: blogging or vlogging?
In light of the advantages and disadvantages of both methods, you can choose the method that suits you and your business best. Or, you can run both a vlog as well as a blog. Thus, you can draw in more viewers to your website.
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- Blogging Vs Vlogging: What’s Right For Your Business - November 6, 2014