A Shift to Online Marketing Campaign
Marketing has now taken things to a whole new level. Everyone would definitely agree that online marketing campaign is now the trendiest thing in the world of advertising. This can be proven by the fact that each and every one of us uses the internet. It is given that people rely on the internet for so many things. Transactions all over the world are made so much easier and much more convenient now. This is why businesses divert their marketing strategies to online marketing campaigns. Because of this progression, the competition in the online marketing scene has ever since gotten tighter and tighter.
No matter what you do, the inevitable fact remains that search engines are the main channels which people use in order to find answers to anything they need all over the World Wide Web. This leads to the conclusion that search engine optimization or also known as SEO is now the popular go-to or ultimate solution that every webpage owner would resort to.
SEO and the Rest of the World Wide Web
SEO is a process and it is composed of methods and techniques which are used to help owners of websites to attract people to visit webpages and gain the traffic that they need. Ranking high in SERPs is the best way for your website to be noticed. It has the power of transforming your website from a “nobody” to the “ultimate website” to visit to. Hence, it is the main goal of webpage owners to rank high in search engines.
Read more: How to Rank Up in Search Engines of Today?
As mentioned earlier, the fastest way to get any information is through a search engine. This means that there are a lot of people fighting for that same spot or rank that you want to or might be in. Therefore you should never be complacent and it is important to keep in mind that search engine optimization is a long-term process. You cannot expect something to take full effect right away. You will need to continue to study your website, the visitors, the competitors, and everything else going on in the World Wide Web. These things are factors which are well-taken into account by search engines. Hence, it pays off to study them every now and then and apply new SEO methods as needed.
Here are 10 things you should learn from your competitors:
Know the keywords of your competitors and analyze their effectiveness
Know the keywords which they are or could be using. Study the trend of such keywords and whether or not the keywords they use are strong and relevant. It is important to know what you are up against. Therefore, you should know better that you should avoid any mistakes committed by your competitors before they happen to you, just in case you already see it or see any signs of it coming.
Analyze the content
Try to understand what type of contents your competitors have and how the people react to them. This could give you an indication that the audience finds it relevant, useful, and effective. Content which reaches out to the audience and have a positive effect on the audience is a proof which serves as a model which everyone else should follow. This does not mean that you should follow your competitor 100%, but this only means that you can take a lesson or two from it so you can find the best option for your website.
Compare meta titles and meta descriptions
Study the meta titles and meta descriptions being used by your competitors. They are most probably also studying yours. It is a battle of who analyzes things best. You can compare your meta titles and meta descriptions with your competitors and try to study how prospective visitors would react to what they see in SERPs. Study the behavior and reaction of people as to what appeals more to them.
Study the backlinks
Learn more about the backlinks of your competitors. If your competitors can gain backlinks, then so can you. You are operating in the same industry. Hence, you have a 50% chance of getting backlinks to the websites which link back to your competitors’ webpage.
SEO powersuite is a tool through which you can use to find your competitors backlink.
Social media activities
Observe the things that your competitors do in social media. See what they post and observe which posts and contents gain the most attention and engagements from the people. Observe as to how they deal with people in their comments and how people react to them.
If you’re not connected with fan page karma till yet you are doing nothing. This great tool helps you out to find your competitors social media
Observe the organic traffic
You can try to observe and study the organic traffic of your competitors. From there, you will be able to gauge things. If you can see that they have gained a lot of web traffic, then it goes to show that your competitor is employing the right methods and techniques.
Type of SEO approach being used
When you feel like you are left behind because you do not use any black hat approaches and the rest of your competitors are using them, remember not to join the bandwagon because you will most likely regret it in the end if you do. Most search engines have tighter and stricter rules. So, it would be wiser to do things the right way than suffer being blocked or penalized.
Monitor the trends of the past, present and future
Analyze the market and know how your competitors are dealing with the trends. Be it past, present, or future, just know how they go about with their processes and how they cope with things or take advantage with a certain situation and whether they were successful with it or not.
Analyze the rankings in SERPs
Rankings in SERPs are a big deal. Observe and study well the movement and changes in the rankings of your competitors for you to have a better view of the things or so that you will be able to see the bigger picture. This can help you determine what to do or where to go next.
Take note on how your competitors are able to convert visitors into loyal customers and increase sales and profit. Conversion is the true measure of the success of the online marketing campaign. Hence, this is definitely one of the most important steps which you should not take for granted.
Remember that these are just lessons you can learn from your competitors; however, do not let these things limit you in what methods or techniques you use. You can just use the information for reference so you can find the best mix of methods to be used and rise above the competition.
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