Social media is a vital advertising and marketing tool for any business owner (if you are a writer, you are a business owner, you are the business, and you are the work force – a little overwhelming at times!). Now, if you want to use social media effectively (and who doesn’t!), then you need to stay abreast of the trends in the social media world. After all, if one social media platform is in decline you probably want to know if it is worth to use it, and if another platform is on the rise, it would really be a good idea to get on the band wagon early.
Social media trends that impact 2015:
So, let’s have a recap of the social media trends that we have seen this year so we can know what to expect in 2015.
1). Google+ is on the way down the drain.
In 2014, we have seen Google+ start to lose its grip on the social media world. With social signals not a part of Google+’s ranking algorithm, and with removal of Authorship photos from their search results, businesses both big and small are shying away from this platform. After all, Facebook and Twitter can do everything that Google+ can and more.
So, in 2015 we can expect to see Google+’s user-ship continue to decline. After all, when you see rats fleeing a sinking ship, are you really going to get on it yourself?
2). The expanse of Pinterest
People are visual. If you want someone to stop and peruse your post, your tweet, your website, or anything else you have to first catch their eye. People want to see attractive and beautiful things. Pinterest plays to this built in human desire – it is pretty much an ever-changing catalogue containing all your interests all wrapped up into an app. The past few years have seen Pinterest evolve from a fun toy for people who used to like to clip pretty pictures out of magazines to a powerful tool for personal visual marketing. You can create boards full of business related pins, with a link to your blog or website embedded in the “description” section.
Pinterest will continue to rise. People only get more visual, never less (unless someone becomes blind, of course). And, with more and more people using Pinterst each year (whether those people are on Pinterest because they just want to browse or because they want to become a serious pinner), Pinterest will remain an ever growing platform for visual advertising. You can read more about Pinterest here.
3). Instagram’s moon on the rise.
When you think of Instagram, do you think of a fun but not very useful platform that is geared only towards kids, teenagers, and young adults who want to share cute and/or touched up (very usually touched up, who are we kidding?) pictures with each other? Most people think of Instagram as such a platform. Well, if you are one of those many, think again. Business are now taking advantage of the visually appealing aspect of this social network to extend advertising. Now that Instagram allows people (and business) to upload micro videos to their accounts, business are seeing Instagram as a way to not only be visually appealing but also to be able to quickly and effectively project much of their marketing message to their audiences. Don’t let the phrase “micro video” fool you. While these videos may be short (about 15 seconds in length) they are not small on marketing power.
This website shows that Instagram is now bigger than Twitter. This growth trend should continue into 2015, making Instagram an excellent marketing tool to add to your repertoire.
4). If you want to reach out to another business, you use LinkedIn.
The year of 2014 has seen the rise of LinkedIn as a powerful business-to-business marketing strategy. You can look at this article here for a little bit more information. Remember, you are a business, and you are marketing yourself to other business who need you to perform a valuable service for them. So, for writers, LinkedIn is an invaluable tool for marketing as well as for finding jobs. This trend should continue into 2015.
5). High rising hashtags:
Now, 2014 has also seen the rise of hashtags. Have you noticed? Twitter, Instagram, Facebook – you see them everywhere! It is like an invasion! This is a very popular trend, and certainly Twitter and Instagram will not relinquish their productive use of hashtags. So, learn to use them effectively.
6). Evolving social network advertising:
As this article shows, social network advertising is not only a big thing right now, it is an evolving beast. Now adds are not just in a sidebar, they are an integral part of the platforms. Take Facebook’s use of retargeting adds for an example. Facebook seems to know what you are thinking almost before you do!
This trend will continue into next year. So, maybe try finding a way to “officially” advertise with a social media platform.
7). The decline of Facebook:
Oh, Facebook is definitely still extremely popular with all age ranges of people as a fun way to stay abreast of what their friends are doing. And, Facebook is still a great way to keep current customers and clients interested and engaged with you. However, this year has seen the decline of Facebook in business to business marketing as this website points out. We will most likely continue to see this decline in the coming months as LinkedIn takes advantage of Facebook’s decline.
8). Social media is for phones:
People are using their computers less and less outside of work now days. Cell phones are our modus operandi now. People carry their cell phones everywhere. They use them during lunch breaks and in the evening. This trend is certainly going to continue into 2015 as some people even began to work primarily from their phones. So, make sure you take into consideration the mobility of your social networking buddies. They don’t have a lot of quiet time anymore. Make yourself heard.
9). More and more people are using social media:
We have been seeing this trend for years, and it certainly won’t be slacking off any time soon. Everyone is using social media now! You really should get on the social media band wagon.
Also read: Best Time to Post on Social Media
10). People are getting more and more board:
However, with the rise in social media use and marketing, people’s lives and news feeds are getting even more crowded. This trend, sadly, is going to continue into next year, too. So, to stay ahead of the curve and continue attracting new customers/clients. You need to be constantly making yourself more attractive.
Is the change in social media trends impact on your marketing efforts? Share your thoughts with us below in comment area section.
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